Friday, September 5, 2008

Palin Speech Rocks the House!!!

It turns out that Sarah Palin did not only rock the GOP convention. She rocked our living rooms as well according to the Nielson ratings wire reports.
Sarah Palin Popularity Soars!

Sarah Palin’s moment in
history attracted more television viewers than any night of any GOP convention in history. Her television ratings rivaled Barack Obama’s speech last week as Right Pundits predicted would happen.
She was just 1.1 million viewers under Obama’s audience of 38.3 million but she commanded a relatively higher percentage of viewers who were watching TV on the respective nights. Barracuda Sarah has the
wow factor.

She drew in this audience while her speech was covered on only six TV networks. Obama was carried by ten. Perhaps significantly Sarah Palin attracted a larger female audience than he did in Denver, and she attracted a larger Hispanic audience. She attracted more of the elderly, more family households, and more white voters. However she attracted far less African-American viewers which explains the 1.1 million difference between the two speeches.

Our article yesterday on the Palin explosion attracted the usual partisans from
left and right. But I was struck by the warmth expressed by those who were previously disillusioned by politics, and by the gushing reviews from people outside the country. Here is one new Sarah Palin fan from Europe:

As a Brit: She’s the most exciting political speaker I’ve heard for a long time. Wish we had someone, anyone like her over here. Don’t agree with all her politics, but a strong America is what we hope for here, and she and John McCain exude confidence and decisiveness. I like that. More power to your elbow Sarah Palin! I think we’ll always know what you stand for even when we don’t all agree with you!

Here are some more details of her smashing success on TV:

- The Sara Palin speech generated 37.2 million viewers, just a 1.1 million viewers short of Barak Obama’s record-breaking speech on Day 4 of the Democratic Convention. The Palin speech was carried on only six networks while the Obama speech was carried on ten (including BET, TV One, Univision and Telemundo).

- Palin attracted a large female audience (19.5 million women, or 4.9 million more than Day 3 of the Democratic Convention).

- Ratings for viewers 55+ (25.2) continue to be about ten times higher than for teens (2.2)

- Day 3 for the GOP attracted more Hispanic viewers (1.4 million) than Day 3 of the Democratic Convention (1.2 million), even though Univision and Telemundo did not carry the speech.

Cont. here:

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